Effective Date: 23 October 2025
Entity Name: Apt Retail LLP
Registered Address: Apt Retail LLP, RZ 80D/10, TUGHLAKABAD EXTENSION, New Delhi-110019
Website: www.aptforever.com
Contact Email: support@aptforever.com
1. Introduction
Apt Retail LLP (“ Apt Forever ,” “ we ,” “ our ,” or “ us ”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit or make a purchase from www.aptforever.com (the “Website”).
This Policy is governed by the laws of India, including the Digital Personal Data Protection Act, 2023 (“DPDP Act”), and applies to all personal data collected within India.
By using our Website, you agree to the terms described in this Privacy Policy.
2. Information We Collect
We collect and process the following categories of personal data:
- Name
- Email address
- Contact number
- Shipping and billing address
- Payment information (processed securely via our payment partners)
- IP address, browser type, and device information (for analytics and fraud prevention)
- Order history and preferences
We collect this data directly from you when you visit our Website, create an account, place an order, or contact us for support.
3. How We Use Your Information
We use your personal information for the following lawful purposes:
- To process and fulfill your orders and payments
- To communicate with you regarding your purchases, delivery, or account
- To provide customer support
- To personalize your experience on the Website
- To send you marketing or promotional communications (only with your consent)
- To prevent fraud and maintain security
- To comply with applicable laws and regulatory requirements
We will never sell or rent your personal information to third parties for their marketing purposes.
4. Sharing of Personal Data
We may share your data with trusted third-party service providers who help us operate our business, such as:
- Payment gateways: UPI, PayU
- Logistics and shipping partners
- Marketing and analytics partners: Google Analytics / Meta Pixel
- IT infrastructure and hosting providers
All third parties are contractually required to protect your data and use it only as instructed by Apt Forever.
We may also share data if required by law, court order, or government authorities acting under Indian jurisdiction.
5. Cross-Border Data Transfers
Your personal data is stored primarily in India.
If it becomes necessary to transfer data outside India — for example, when using global service providers such as Shopify / Google / Meta / — such transfers will only occur in accordance with the
DPDP Act, 2023
and any notifications or conditions issued by the Government of India.
By using our Website, you consent to such transfers, where applicable.
6. Consent
We collect and process your personal data only with your free, specific, informed, unconditional, and unambiguous consent .
You may withdraw your consent at any time by contacting us at
support@aptforever.com
.
However, withdrawing consent may limit your access to certain Website features or services.
7. Your Rights as a Data Principal (Under the DPDP Act, 2023)
You have the right to:
- Access your personal data processed by us.
- Request correction or updating of inaccurate data.
- Request deletion or erasure of your data when it is no longer needed for the purpose collected.
- Nominate another person to exercise your rights in case of incapacity or death.
- Lodge a grievance or complaint regarding any misuse or breach of your data.
To exercise any of these rights, please contact our
Grievance Officer
at
support@aptforever.com
or at the details provided above.
We will respond to all legitimate requests within
30 days
.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Policy or as required by law, whichever is longer.
After that, data is securely deleted or anonymized.
9. Security of Your Information
We use appropriate technical and organizational measures to safeguard your data against unauthorized access, disclosure, alteration, or destruction.
Examples include:
- Secure HTTPS protocols
- Restricted access to authorized personnel
- Data encryption during transmission
- Vendor agreements ensuring equivalent security standards
However, no system is completely secure, and we cannot guarantee absolute data security.
10. Cookies and Tracking Technologies
We use cookies and similar technologies to improve your browsing experience, analyze website traffic, and personalize content.
You can manage or disable cookies through your browser settings.
For more information, please refer to our [Cookie Policy] (if applicable).
11. Children’s Data
Our Website is not intended for children under the age of 18.
We do not knowingly collect personal data from minors.
If you believe a child has provided us with personal data, please contact us immediately at
support@aptforever.com
, and we will delete it promptly.
12. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations.
Any changes will be posted on this page with an updated “Effective Date.”
Please review this Policy periodically to stay informed.
13. Governing Law and Jurisdiction
This Privacy Policy is governed by the laws of India.
Any disputes arising out of or in connection with this Policy shall be subject to the exclusive jurisdiction of the courts of [PLACEHOLDER: City, e.g., New Delhi, India].
© 2025 Apt Retail LLP. All Rights Reserved.